Teaching Livestock Production for Niche Markets

Niche markets for livestock products are growing both nationally and within Iowa. Broadly, niche markets address consumer demand for product differentiation while enabling producers to take a more active role in price determination. This creates opportunities for individuals who are interested in raising livestock following a production model different from typical commodity production. Student interest in pursuing livestock production for niche markets is strong at Iowa State University. In response to exit-interview requests for coursework addressing production of livestock for niche markets, a course was developed by the authors. In the first semester (Fall 2008), 42 students enrolled in the course. Animal Science 312X: Livestock Production for Niche Markets is a course offered by the Department of Animal Science at Iowa State University that helps prepare students to participate in this growing market for livestock products.